“We are very pleased to announce to our many licensees and other patent holders who have met with us in recent months the publication of a draft overview of the VVC licensing program,” said Peter Moller, CEO of Advance. “The market place, including the entries we saw in the MC-IF process, was clear: patent holders and patent makers wanted A clear license for VVC as soon as possible, as well as a licensing structure capable of integrating multiple video codecs into a single licensing platform. While much remains to be done to reach a final consensus on rates and certain other conditions, we are confident that our draft overview will provide a structure that will garner broad support and allow us to establish a “one-stop shop” licensing platform for VVC and HEVC – a platform that meets the needs of a large majority of stakeholders and will bring clarity to the market What it wants now. We welcome all companies that, in good faith, are satisfied that they have one or more essential VVC patents to participate in discussions and obtain a copy of the overview. We are also willing to provide a preview version for all – including patent implementers without vVC patents – who have a good reason to get it. Please contact us with the information below. In an August 2020 press release, HEVC Advance announced a name change from HEVC Advance LLC to Access Advance LLC following the growing focus on the patent pool.  The name change of the LLC came into effect on October 1, 2020. In this press release, Access Advance also announced a proposed licensing program for versatile video coding (VVC).
According to the press release, the licensing program, which builds on the success of its HEVC program, would create the Advance Licensing Program for Video Codecs. The platform licensing structure, which intends to announce in 2021, would offer a stand-alone VVC Platform License, a “HEVC Platform” license and, most importantly, a Joint HEVC – VVC Platform License, which is expected to offer a significant discount for products using HEVC and VVC technologies. Compared to Access Advance`s current HEVC license, which is available for as long as current or future licensees wish, the new platform licensing structure will be streamlined and allow existing and future licensees to easily switch to one of the other platform licensees. The platform structure will also effectively add other next-generation video technologies to the future.  About Access Advance LLC (formerly HEVC Advance LLC)Access Advance LLC (“Advance”) is an independent licensing management company created to lead the development, management and management of patent pools for the granting of essential patent licenses for key standard-based video codec technologies.